People still think of me as a food blogger. Am I? I dunno, I think so. I think it’s one of those things like “Magic: The Gathering player” or “doctor” that you never really shake no matter what you’re doing with your life.
Anyway, even if I’m not always writing angsty things about my life and outing people unnecessarily, I am constantly eating interesting things and this is one of them.
On my way from hanging upside-down yesterday (Anti-Gravity Yoga, another story), I passed by the new outlet of Francois Payard Bakery, which has a location down by me as well, over in SoHo. I had seen them previously in construction so I figured I’d take a look.
I used to get a pretty great (but small) chicken sandwich they made there which came with parmesan and some aioli and was pretty yummy, but my diet-lifestyle whatever prohibits the casual intake of white-bread-sandwiches and so I abstained.
However, I did see an advert for “macaron” ice-cream sandwiches, which turned out to be slender bars, smaller than the Good-Humor variety. The one I got was actually a tease: it was not made of macaron but a more classic “Brownie and Vanilla Ice Cream”.
Even for the simplicity, I felt the execution was excellent. First of all, FP Bakery is a pretty classical French joint: as far as I know they only recently have started selling cookies and never really sold brownies, opting instead for the fancy cakes in their displays, classical french pastries (Brioche, croissant, etc.) and straight-up bread. So to see their brownie in itself—light, chocolatey, no-chips, thin enough to compliment the ice cream—was really cool.
The whole thing though was an ingenious little bit of subtlety. While sometimes I harp on portion-size as being part of the inadequate sides of my “value quotient” theory of eating, there’s really something to be said (like in the best restaurants) of giving people some manageable and satisfying. I remember having an ice cream sandwich from Bierkraft in Brooklyn that was one of the best in the city, spectacular with artisinal gelato and massive brownie-cookies, packed like a Long-Island-bomber, but damn was it inedible. I was 225lbs and I couldn’t come close to finishing it without my body reeling in revolt.
This confection on the other hand was simple and small, a good dessert size, it didn’t melt too quickly. It was 4 bucks (acceptable) and then it was gone. I wasn’t sleepy or nauseous the rest of the day. If it makes sense to say: it was enough.
So yeah, check it out, bros.
FRANCOIS PAYARD BAKERY (COLUMBUS CIRCLE)
Vanilla/Brownie Ice-Cream-Sandwich- $4.00
7th Ave bet. 58th and 59th Sts
ACBD1 to 59th St-Columbus Circle, NQR to 57th St-7th Ave